{"title":"new arrivals","description":"\u003cp\u003ediscover the latest additions to our collection! shop our newest baby essentials, clothing, and accessories from your favorite brands. Fresh styles added regularly—be the first to see what's new.\u003c\/p\u003e","products":[{"product_id":"emma-jumper","title":"EMMA JUMPER || SOFTEST MAUVE","description":"\u003cp data-mce-fragment=\"1\"\u003e100% Cotton\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eWhy cotton? Cotton is well known for its ability to breathe while keeping the body nice and warm. We source only the finest quality cotton to ensure we are providing your child with nothing but the best.\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"JAMIE KAY","offers":[{"title":"SOFTEST MAUVE \/ 3-6M","offer_id":47702575087931,"sku":"","price":33.6,"currency_code":"USD","in_stock":false},{"title":"SOFTEST MAUVE \/ 6-12M","offer_id":47702575120699,"sku":"","price":33.6,"currency_code":"USD","in_stock":false},{"title":"SOFTEST MAUVE \/ 1YR","offer_id":47702575153467,"sku":"","price":33.6,"currency_code":"USD","in_stock":false},{"title":"SOFTEST MAUVE \/ 2YR","offer_id":47702575186235,"sku":"","price":33.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/5737\/4011\/files\/image_ce274d61-f605-4110-923c-fa6321b742ed.png?v=1710524460"},{"product_id":"organic-knotted-hat-rose","title":"ORGANIC KNOTTED HAT || ROSE","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eOrganic baby knotted hat is a newborn necessity. The lightweight organic jersey will keep your baby comfy and cozy all year round. • Made of 100% organic cotton fabric • Fits snuggly to keep a baby's head warm • Sustainably and ethically produced with eco-friendly AZO \/ heavy metal free water-based dyes • Naturally hypoallergenic • Certified organic cotton\u003c\/span\u003e\u003c\/p\u003e","brand":"COLORED ORGANICS","offers":[{"title":"ROSE \/ NB\/0-3M","offer_id":49479639728443,"sku":"","price":7.2,"currency_code":"USD","in_stock":false},{"title":"ROSE \/ XS\/3-6M","offer_id":49479639761211,"sku":"","price":7.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/5737\/4011\/files\/image_8c916453-57ef-4b15-9717-c00049cbb1cc.png?v=1726329423"},{"product_id":"crochet-romper-abstract","title":"CROCHET ROMPER || ABSTRACT","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis crochet romper from Rylee + Cru has ruffles on criss cross straps, button holes at the end of straps, scalloped details along neckline, and buttons on bottom for easy changes. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFeaturing an 'abstract' crochet pattern. This playful crochet pattern adds a touch of vintage charm with a whole lot of fun.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCare: Machine wash cold. Tumble Dry low.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMade of 100% cotton.\u003c\/span\u003e\u003c\/p\u003e","brand":"RYLEE CRU","offers":[{"title":"ABSTRACT \/ 0-3M","offer_id":51107150823739,"sku":null,"price":75.99,"currency_code":"USD","in_stock":false},{"title":"ABSTRACT \/ 3-6M","offer_id":51107150856507,"sku":null,"price":75.99,"currency_code":"USD","in_stock":true},{"title":"ABSTRACT \/ 6-12M","offer_id":51107150889275,"sku":null,"price":75.99,"currency_code":"USD","in_stock":true},{"title":"ABSTRACT \/ 12-18M","offer_id":51107150922043,"sku":null,"price":75.99,"currency_code":"USD","in_stock":true},{"title":"ABSTRACT \/ 18-24M","offer_id":51107150954811,"sku":null,"price":75.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/5737\/4011\/files\/image_e5e9f28f-ef63-4d30-bb01-07d352b8fbe4.jpg?v=1776792289"},{"product_id":"kira-set-abstract","title":"KIRA SET || ABSTRACT","description":"\u003cp\u003e\u003cspan\u003eThis summer set from Rylee + Cru comes with a crochet knit sleeveless top, and coordinating shorts with an elastic waistband and scalloped edges.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFeaturing an 'abstract' crochet pattern. 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Welcome warm beach days in this retro look.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold. 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Hang dry.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMade of 42% polumide, 52% polyester, 6% spandex.\u003c\/span\u003e\u003c\/p\u003e","brand":"RYLEE CRU","offers":[{"title":"BLACK GINGHAM \/ 0-3M","offer_id":51107718398267,"sku":null,"price":52.99,"currency_code":"USD","in_stock":true},{"title":"BLACK GINGHAM \/ 3-6M","offer_id":51107718431035,"sku":null,"price":52.99,"currency_code":"USD","in_stock":true},{"title":"BLACK GINGHAM \/ 6-12M","offer_id":51107718463803,"sku":null,"price":52.99,"currency_code":"USD","in_stock":false},{"title":"BLACK GINGHAM \/ 12-18M","offer_id":51107718496571,"sku":null,"price":52.99,"currency_code":"USD","in_stock":false},{"title":"BLACK GINGHAM \/ 18-24M","offer_id":51107718529339,"sku":null,"price":52.99,"currency_code":"USD","in_stock":false},{"title":"BLACK GINGHAM \/ 2-3Y","offer_id":51107718562107,"sku":null,"price":52.99,"currency_code":"USD","in_stock":false},{"title":"BLACK GINGHAM \/ 4-5Y","offer_id":51107718594875,"sku":null,"price":52.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/5737\/4011\/files\/image_35762a41-d776-46f3-8fd3-a433949a8cc4.jpg?v=1776439472"},{"product_id":"teether-luna-speckled-powder-blue","title":"TEETHER || LUNA, SPECKLED POWDER BLUE","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003ethis teether is made from a soft silicone double-ring freezer toy that will help to soothe sore + itchy gums as much as it will entertain your baby. 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